Pilot to Profit by Lisa Larter

Author:Lisa Larter
Language: eng
Format: epub
ISBN: 9781630475765
Publisher: Morgan James Publishing

1. Have a great title that contains the right keywords so that it can be searched and found on YouTube.

2. Make your intro snappy so people want to watch more. Don’t go on and on for five (5) minutes about who you are or your viewer will stop watching.

3. Teach high value content, usually no more than three key points.

4. Keep it under five (5) minutes if you can.

5. Add a call-to-action in the wrap up.

In training development, there’s an expression that goes like this:

“Tell them what you are going to tell them.”

“Tell them.”

“Now, tell them what you told them again.”

This works well in video, too. Let me illustrate in a simple format:

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